Updated: January 18, 2024

Deckers Outdoor Corporation, including its global subsidiaries Deckers Consumer Direct Corporation, Deckers Outdoor Canada ULC, Deckers Europe Limited, Deckers Japan GK, and Deckers Footwear (Shanghai) Co. Ltd. (referred to as "we," "us," "our," or "Deckers" below), represent the UGG®, HOKA®, Teva®, Sanuk®, and Koolaburra by UGG® and Ahnu® brands for ecommerce. Deckers values your privacy. Below you will find our Cookies Policy. It explains generally what cookies are, what cookies we use, and what we use them for on this website, as well as our other websites (collectively, the "Site").

What are cookies?

Cookies (or similar tracking technologies designed for mobile devices) are simple text files stored on your computer or mobile device when you visit certain web pages. A cookie records basic information about your visit, such as your user settings or what pages you have viewed. The Site (and potentially other websites) can then recognize this information in the future and can use it to improve your overall experience, for example, by remembering your log-in details, preferences or even recommending certain content.

We set both first-party cookies and third-party cookies. First-party cookies are placed on your device directly by our Site. Third-party cookies are placed on your device by our selected partners and service providers. We use third-party cookies to, for example, measure user numbers on the Site and to deliver adverts that are relevant to the content you are interested in.

There are four principle types of cookies, which perform different functions. The main types are:

  1. Essential Cookies
    These cookies are necessary for the Site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. We use and store these cookies for the duration of your visit on the Site.

  2. Analytics Cookies
    These cookies collect information about how a website is used in order to improve the website's effectiveness. They track information such as, which parts of the website have been visited, what links have been clicked and if any errors have occurred. Analytics cookies are commonly used to ensure that popular content is displayed more prominently on a website so that users can find the information that they are looking for more quickly. We use and store these cookies for up to fourteen (14) months.

  3. Personalization Cookies
    These cookies are used to deliver specific features or functions on a website and measure how you access and use the Site, so that we may improve performance. The most common use of personalization cookies is to remember preference settings or to store log-in details in order to personalize your visit. For example, personalization cookies are used to save you the trouble of inputting your username every time you access the Site. We use and store these cookies for up to fourteen (14) months.

  4. Targeted Advertising and Social Media Cookies
    Targeted Advertising and social media cookies may be placed by us, or by our advertisers, to store information about the webpages that you have viewed. This allows us and our advertisers to deliver adverts that are relevant to the content you are interested in. These adverts may be displayed on the Site or on other sites that you visit. Social media cookies are also used to operate 'Like' or 'Share' buttons, which users can click to let other people know that they have found a particular webpage useful or entertaining. Other sites (normally social networking sites) will then recognize these cookies and display your shared content to other users. Targeted Advertising and social media cookies are capable of tracking your browser across other sites and building up a profile of your interests. We use and store these cookies up to fourteen (14) months.

Consent to use cookies and changing settings
We will ask for your consent (either by opt in or opt out depending on local legal requirements) to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. Essential Cookies as described above).

You can withdraw any consent to the use of cookies or manage any other cookie preferences as described further below.


We collect personal information about users over time and across different websites when you use our websites. We principally use cookies to:

  • Remember the products you have stored in your basket in case you want to return and purchase them at a later date or if you go from one page or another on one of our websites;
  • Identify you when you sign-in to one of our websites, which enables us to provide customized features and services, such as adding items to your wish list.
  • Conduct research and diagnostics to improve our content, products and services to you;
  • Prevent fraudulent activities.
  • Improve security; and
  • Make it easier for you to navigate our websites and services by having a more personalized experience.

We also use automated technologies like Google Analytics to evaluate usage of the Site, and to help us improve the Site and our services. Companies like Google Analytics use cookies and other tracking technologies to perform their services. You can opt out of Google Analytics by visiting To learn more about how we use third party analytics technologies, please review our Privacy Policy found here.

The information we obtain from our use of cookies may contain your personal information but only where you voluntarily provide it (e.g. by entering your email address into a subscriber box) or where you request services from us.  We will process your personal information for required cookies based on our legitimate interests.  For functional and marketing cookies, we will process your personal data based on your consent.  For more information about our privacy practices and policies, please review our Privacy Policy found here.

To order products on our EU, UK or Japan based sites, you need to have Essential Cookies enabled. If you don't wish to enable cookies, you will still be able to browse the Site and use it for research purposes, but you will not be able to make a purchase.

What About Third-Party Advertisers and Tracking?
We use third parties, such as network advertisers and social media platforms, to assist us in advertising, including displaying our advertisements on other websites and through social media platforms; we also may use network advertisers and other third parties to assist us in identifying relevant advertising on our Sites. Network advertisers are third parties that display advertisements based on your visits to our Site as well as other websites. This enables us and these third parties to target advertisements by displaying ads for products and services in which you are likely to be interested. Third party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, tracking pixels, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads and to personalize advertising content to you. We may provide these third-party advertisers with information about your usage of our Site and our Services, which may include pages viewed, products purchased, your device IP address, browser type, email addresses (where hashed or otherwise rendered pseudonymous) and other user and device level pseudonymous information, as well as aggregate or non-personally identifiable information about visitors to our Site and users of our Services.

We may also use platforms provided by companies such as Meta and Twitter to offer you interest-based ads. These platforms allow us to personalize the ads that we display to you through their services. We may use a tracking pixel to do so.  We may also convert your email address into a unique value which can be matched by our partner company with a user on their platform to allow us to serve you interest-based advertising to those matched users. Many of these platforms provide you with the ability to opt out of or limit the display of these ads.  For information on how to do so, please check your account settings on and the information provided by these services.


You can see what cookies are present on the Site and set and modify your cookie preferences at any time by clicking on the “Cookie Preferences” tool available at the bottom of each of our websites.  A pop-up box will appear and then you can toggle and save your preferences.

Additionally, most modern browsers will allow you to:

  • See what cookies you have got and delete them;
  • Be notified when a cookie is being sent;
  • Block third party cookies;
  • Block cookies from particular sites;
  • Block all cookies; or
  • Delete all cookies when you close your browser.

Most web browsers are initially set up to accept cookies. You can reset your web browser to refuse all or some cookies or indicate when a cookie is being sent, however, certain features of the Site or Services may not work if you delete or disable cookies. You can check the specific steps in your particular browser help menu.

Further, we do have relationships with carefully selected and monitored third party suppliers who may set cookies during your visit to be used for their own remarketing purposes. Many of these third parties enable you to opt out of their use of cookies for their own targeted advertising practices. You may opt-out of many third-party ad networks, including those operated by members of the Network Advertising Initiative (“NAI”) and the Digital Advertising Alliance (“DAA”), and in Europe, the European Interaction Digital Advertising Alliance (“EIDAA”). For more information regarding this practice by NAI members and DAA members, and your choices regarding having this information used by these companies, including how to opt-out of third-party ad networks operated by NAI, DAA and EIDAA members, please visit their respective websites: (NAI), (DAA), and

How to contact us
Please contact us if you have any questions about this cookie policy or the information we hold about you.

If you wish to contact us about this Policy, please send an email to

Changes to this policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site or by contacting you at the email address on file.