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Original Deckers striped flip flop.

Built by a Collective Passion

It was 1973 in Santa Barbara, California, when Deckers Brands founder took a risk, followed a passion and created a new kind of footwear. With its simple, yet innovative striped design, the first Deckers flip-flop took the surf lifestyle market by storm, quickly growing into a mainstream staple.

Close up walking up ladder in Sanuk shoes

Over the next three decades, Deckers Brands grew from a single iconic sandal into a global, multi-brand company by seeking out niche brands with a like minded spirit and heritage. Beginning with the acquisition of the UGG® brand in 1995 and continuing with Teva®, Sanuk®, HOKA ONE ONE® and Koolaburra by UGG® , Deckers Brands has grown each brand into a lifestyle leader through innovative design and passionate marketing.

London Charing Cross junction evening traffic scene.

A Global Impact

While you can trace our roots to Southern California, the global community is where you’ll find us now. And we believe our reach makes us even stronger. From our international retail stores to our global corporate offices, our dedication to supporting passion and pursuing innovation knows no borders.

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